Sixty-four percent of global consumers list data breaches as their top privacy concern, highlighting the need for better digital protection.

A data privacy report by Acronis gathered insights from 2,480 consumers aged 18-64 across eight countries. The survey explored their concerns, risk awareness, and security measures for protecting personal data.

Twenty-five percent of participants have experienced data theft or loss, and 12% remain unsure if someone has breached their data. The report shows that this uncertainty reflects how often cyberattacks go unnoticed.

Younger consumers under 35 reported more breach incidents than those aged 55 to 64, likely due to riskier digital habits.

The survey highlighted the gap between increasing awareness of digital threats and the lack of security measures among individuals. It calls for the importance of safeguarding personal information.

Photo: Acronis

Security practices

The data privacy report further sheds light on how consumers perceive digital risks. More than two-thirds (68%) use strong unique passwords, and fewer than half (46%) employ two-factor authentication. It is a security method that requires two forms of verification—like a password and a code sent to a phone—to access an account.

The survey also emphasizes the importance of better education and more accessible tools to strengthen digital security habits. Despite how smartphones are essential to modern digital life, 35% of the participants are unfamiliar with mobile security apps. A small percentage also don’t back-up their data or don’t know what back-up means.

Photo: Acronis

Data safety education

Over 60% of the consumers rate data security as “very important”. However, only 40% frequently update their passwords, and nearly 70% continue to use public Wi-Fi for sensitive activities.

“While many people are rightly concerned about how organizations handle their data, this survey highlights that individuals also play a crucial role in protecting themselves,” says Acronis President, Gaidar Magdanurov.

On the other hand, video-based cybersecurity education is gaining traction, with 44% of respondents turning to online videos to learn about safety best practices.

“Although individuals are increasingly aware of the risks, many still lack the tools or knowledge to protect themselves effectively,” noted Gerald Beuchelt, CISO at Acronis.

“Data breaches are a top concern globally. So, there is an urgent need for simpler, more accessible cybersecurity solutions and stronger education to empower individuals to protect their digital lives.”