We caught up with Bahar Rustamova, Events Executive at Nikki Beach Resort and Spa Dubai where she spoke about her experience at EPEX 2025 and its significance in connecting Nikki Beach with planners, buyers, and destination wedding specialists.
How was your experience at EPEX 2025?
It was fantastic! EPEX provided an excellent platform to connect with top planners, agencies, and partners, and it’s always inspiring to exchange ideas with industry leaders. The energy and creativity at the event were truly refreshing.
How important is an event like EPEX 2025 for connecting with planners, buyers, and destination wedding specialists?
Extremely important. Events like EPEX allow us to build meaningful relationships, showcase our unique offerings, and understand the latest needs and trends in the destination wedding, MICE, and events market. It’s a space where collaboration truly thrives.
Have you noticed any emerging trends from the planners and partners you’ve met here at EPEX 2025?
We’re seeing a strong emphasis on personalized experiences, immersive celebrations, and the integration of different cultures into events. Additionally, organizing panels and discussions at events like EPEX helps us gain deeper insights into the market and emerging trends.
In your opinion, is Dubai considered a top destination for weddings and celebrations?
Absolutely. Dubai offers a unique combination of luxury, world-class service, and spectacular venues. The city’s iconic skyline, stunning beaches, and diverse experiences make it a top choice for couples seeking unforgettable celebrations.
How do you ensure that every celebration feels unique and not just another event?
At Nikki Beach Resort & Spa, we focus on personalization from start to finish – understanding the client’s vision, delivering unmatched views, exquisite service and a dynamic atmosphere.
Every celebration is designed to reflect the personality and story of the couple while delivering the true Nikki Beach experience: a Celebration of Life.
If you had to describe a Nikki Beach wedding in three words, what would they be?
BIG, BOLD, AND UNFORGETTABLE
How are you incorporating sustainability into events and wedding planning at Nikki Beach?
We prioritize eco-friendly practices throughout our events and wedding planning at Nikki Beach, from incorporating locally sourced and seasonal ingredients into our menus, to selecting sustainable décor elements, minimizing food waste, and actively reducing single-use plastics, all while ensuring every celebration remains stylish, memorable, and aligned with our brand’s luxury experience
Are there any innovations or new concepts Nikki Beach is exploring to elevate the guest experience?
Absolutely. At Nikki Beach, we’re constantly exploring new concepts to elevate the guest experience. From immersive experiences and interactive entertainment to personalized wellness offerings and unique culinary journeys, and sustainable practices, every detail is designed to provide dynamic energy for large-scale corporate events, exclusive launches, or private beachfront dinner.
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